FreshOne Names New VP of Sales and Marketing
FreshOne, a nationally trusted fresh food partner and nationwide provider of ready-to-eat fresh food programs, has hired Matt Yost as its new Vice President of Sales and Marketing. This new addition will help FreshOne better service their existing clients while nurturing the fresh food industry overall and expanding FreshOne’s fresh, pre-packaged, food options beyond the convenience store sector.
“We are excited to welcome Matt to our team. As we continue to grow with the convenience, grocery and college and university channels, Matt will be an outstanding resource for our customer partners. His skills match well with our growth and results oriented culture.” stated Don Janacek, President for FreshOne, LLC.
In his new role, Yost is responsible for implementing FreshOne’s strategic vision, driving thought-leadership for current and new business partners, and implementing “fresh” solutions to appeal to the ever-changing consumer.
Prior to joining the FreshOne executive team, Matt gained 25 years of experience in a variety of roles in CPG Sales Leadership and Marketing Services. He began his career in California with the Gallo Sales Company and was previously a strategic business leader with CROSSMARK, Catalina Marketing, and Dr Pepper/Seven Up. FreshOne will utilize Yost’s expertise and experience to further mature its service to the fresh food retailing industry.
“Today’s consumer has an expectation for the food they eat to be fresh, great tasting, and supported by a ‘clean’ ingredient panel. FreshOne delivers on that promise. From our array of culinary experts, order management system, and company owned distribution network, we provide an end-to-end fresh food solution that allows our retailer partners to exceed their consumers expectation,” said Matt Yost, Vice President of Sales and Marketing for FreshOne, LLC.